A boost for Vitamin D

Nearly 15% of the world’s population and 42% of Americans are Vitamin D deficient. In April 2022, d.velop was launched to address this health problem with a solution that is 3x faster and 3x more efficient than the average Vitamin D supplement.

I joined d.velop in May 2022 to build out paid and organic social campaigns to boost the brand’s profile and increase revenue.

In July 2022, we rebooted the brand with an updated homepage and the launch of a Vitamin D gummy formulated specifically for adults. This initiative was followed by complementary waves of paid social campaigns to capitalize on late summer and back-to-school sales.

A holistic approach to immune health, d.velop includes supplement subscriptions and delivery, an at-home immunity testing kit, and a mobile app with actionable insights and 1-to-1 coaching with registered dietitians.