A strategic rebrand at an optimal time.

An established industry leader in sports and athletics supplements and nutrition, Momentous wanted to expand their brand into human performance optimization.

This expansion involved a strategic merger with Amp Human and a partnership with Dr. Andrew Huberman of the Huberman Lab Podcast in April 2022 in addition to updating their brand message and visual identity .

They needed a new website and mobile app experience to showcase the full array of their new portfolio and services with a revamped brand mark, design, voice, tone, and style.

I joined the project in May.

A full Content Inventory and Audit of the existing Momentous site helped to frame the Content Matrix and wireframes for the site update, outlining a critical path to launch.

I created a Copy Style Guide to ensure the Momentous brand voice, tone, and style matched the new logotype, wordmark, color palette, typography and visual identity system.

With the Content Matrix as our foundation, our design and development teams were able to collaborate with key stakeholders at Momentous to build the new website and the framework for their mobile app experience.

We launched the revamped website at the end of June 2022.