Everybody loves pizza.

Riding a wave of hype surrounding Chaotic Moon’s concept of an interactive ordering table for Pizza Hut, we were asked to create a strategy that would improve the Pizza Hut mobile app experience that showcased their updated brand and new menu and ingredients.

As project manager for this strategy initiative, I worked with the client and our creative and development teams to come up with feature concepts that would appeal to and engage existing Pizza Hut customers while also enticing new audiences with a better, more dynamic Pizza Hut experience.

At the same time, I also guaranteed that Pizza Hut’s existing app was supported and maintained while introducing new features into their App and Play Store updates.